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Intro


Deciding Edge

Providing a Profitable Perspective

 

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Intro


Deciding Edge

Providing a Profitable Perspective

 

THE MISSION 

Our mission is to provide a profitable perspective from the demographic of today’s youth by educating and equipping our clients with innovative research and authentic advice about how to better connect with Generation Z in order to help our clients achieve short-term success and sustained prosperity.

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Research Model


Josh was a standout. What poise for a 15-year-old. He will be one
to watch! And who better to tell us about Gen Z than an actual Gen Z? Genius.

— CUE 4 Retail Conference attendee 

Research Model


Josh was a standout. What poise for a 15-year-old. He will be one
to watch! And who better to tell us about Gen Z than an actual Gen Z? Genius.

— CUE 4 Retail Conference attendee 

Deciding Edge Presentations and Consultations are based on our Three-Step Research Model.

 

HERE'S WHAT.

 

The research. The good stuff. The raw stuff. The information. The numbers. The case studies.


SO WHAT?

What does it mean? What are the numbers telling us? What can we interpret from the research? What does it teach us about Generation Z? What does this information mean for your company AND your industry?


NOW WHAT?

Why does it matter? What do we do about it? How can we take this research and use it to create positive change within your industry or organization? How can we improve a corporate culture or brand message to appeal to Generation Z? 

 
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Story


 

 

"Josh is most impressive for his age and tenure. I found the conversation he facilitated with our marketing team most enjoyable, worthwhile, and thought-provoking."  

-- Dave Schneider, Chief Marketing Officer, Red Wing Shoe Company

 

Story


 

 

"Josh is most impressive for his age and tenure. I found the conversation he facilitated with our marketing team most enjoyable, worthwhile, and thought-provoking."  

-- Dave Schneider, Chief Marketing Officer, Red Wing Shoe Company