AdobeStock_91569022.jpeg
Screen Shot 2018-08-04 at 11.13.58 AM.png
RedWingSpeech.1.jpg
AdobeStock_91569022.jpeg

Intro


Deciding Edge

Providing a Profitable Perspective

 

SCROLL DOWN

Intro


Deciding Edge

Providing a Profitable Perspective

 

OUR MISSION 

Our mission is to provide a profitable perspective from the demographic of today’s youth by educating and equipping our clients with innovative research and practical solutions about how to connect with Generation Z in today's workplace and marketplace.

Screen Shot 2018-08-04 at 11.13.58 AM.png

Research Model


Josh was a standout. What poise for a 15-year-old. He will be one
to watch! And who better to tell us about Gen Z than an actual Gen Z? Genius.

— CUE 4 Retail Conference attendee 

Research Model


Josh was a standout. What poise for a 15-year-old. He will be one
to watch! And who better to tell us about Gen Z than an actual Gen Z? Genius.

— CUE 4 Retail Conference attendee 

Deciding Edge Presentations and Consultations are based on our Three-Step Research Model.

 

HERE'S WHAT.

 

The research. The raw information. The numbers. 


SO WHAT?

What does it mean? What are the numbers telling us? What can we interpret from the research? 


NOW WHAT?

Why does it matter? What does it teach us about Generation Z? What does this information mean for your company AND your industry and now, what do we do about it? 

RedWingSpeech.1.jpg

Story


 

 

"Josh is most impressive for his age and tenure. I found the conversation he facilitated with our marketing team most enjoyable, worthwhile, and thought-provoking."  

-- Dave Schneider, Chief Marketing Officer, Red Wing Shoe Company

 

Story


 

 

"Josh is most impressive for his age and tenure. I found the conversation he facilitated with our marketing team most enjoyable, worthwhile, and thought-provoking."  

-- Dave Schneider, Chief Marketing Officer, Red Wing Shoe Company