Generation Z is like no generation anyone has ever seen before. 

Luckily, our youth perspective has never known a world any different than the one we live in today.


Deciding Edge is a youth-owned and operated consulting firm dedicated to helping our clients better understand today's youth, a generation known as Generation Z.


What makes us different?

We want to grow with your brand. We are on your team. With very low consultation prices that are relative to the magnitude of our project with your organization, we are a perfect option for all types of businesses, both big and small.