Generation Z is like no generation ever seen before. 

Luckily, our youth perspective has never known a world any different than the one we live in today.

Deciding Edge is a youth-owned and operated consulting firm dedicated to helping our clients better understand today's youth, a generation known as Generation Z.

Our Ideal Client...

Is any business or organization hoping to engage Generation Z as employees, consumers, and people.

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What makes us different?

Deciding Edge is the leading authority on generation z. We are able to provide the most authentic perspective in the market which bodes well for our clients that want to engage the next generation of consumers, employees, and members.